How is Clash of Clans still Alive!

I loved this game, played it a lot in college but then I stopped, moved to other games, focused on studies, got a job and what not.

A while back when I stumbled upon this gem and was shocked to see it active and engaging even after a decade, and I don’t know of any other such simple strategy games who have survived the test of time

I dug deeper and here’s what i found, which you can apply in your strategy.

1. Regular Updates and New Content:

   • Clash of Clans has consistently delivered fresh content through regular updates. New troops, spells, and defense mechanisms are introduced, keeping the gameplay dynamic and engaging.

   • The introduction of Clan Wars, Clan Games, and the Builder Base added layers of complexity, fostering a sense of community and competition among players.

2. Community Engagement:

   • Supercell actively engages with the Clash of Clans community through social media, forums, and in-game events. Player feedback is often considered in updates, making players feel valued and part of the game's evolution.

3. Balanced Monetization Model:

   • Clash of Clans employs a freemium model, allowing players to enjoy the game for free while offering in-app purchases for in-game currency (gems). The monetization is well-balanced, providing advantages to paying players without creating an insurmountable gap between free and paying users.

4. Competitive Esports Scene:

   • The introduction of competitive esports events like the Clash of Clans World Championships has extended the game's lifespan. These events attract a global audience, showcasing high-level gameplay and strategies, thus maintaining interest in the game.

5. Strong Branding and IP:

   • The game has established a strong brand and identity, with memorable characters like the Barbarian King and Archer Queen. This branding has contributed to the creation of a dedicated fan base that extends beyond the game itself.

What is your favourite mobile game?