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Proving a Marketing Professor wrong!
The Number Fever - Pepsis' Viral Philippines Campaign
How Surreal Cereals Won with Fake Celebrity Endorsements
Because the founders believe this and it worked
It has gotten 580K likes and 1.1 million shares. But how?
(And Here's How Ryan Reynolds Does It)
Exciting News and Bigger Plans for Growth Folks!
Which doesn’t even look like an ad
: A Case Study in Viral Marketing
A Case Study in Moment Marketing
Can a Tiny Startup Beat the Newsletter Giants?
How Brands Are Weaponizing Your Nose to Win Your Wallet
Free Tools
A Paradox of Attention and Conversion
My Experimentation Epiphany (and Why It Applies to Everything)
