The most upvoted Reddit ad ever

It doesn’t even look like an ad

November 23, 2023

The best marketing doesn’t feel like marketing.

Tom Fishburne

Most people hate ads, but if there is one group who hates them more than any one else, then they are the Redditors!!

Yet, This Ad became the most upvoted on the same platform.

The Ad

So, What worked??

  1. First of all it doesn’t even look like an Ad! If you miss the small text saying “Promoted” on the top left, you’ll see it as a genuine post!

  2. Authority, imagine seeing an Ad straight from the founder, now you are able to put a Face/Name behind the brand. Moreover he call’s out all the top value props with his intro itself.

  3. Transparency and Trust, he further gained the users trust by calling out the Ad for what it is(an Ad) and created association by saying he is an active Redditor and not just there to invade their feed. Later explaining why he is running ads.

  4. The Actual Value Proposition, lastly he delivers a clear and concise pitch with no pushy call to action.

People know when they are being sold to, but if you can come clean and callout what the user will benefit from it in a non salesy way. Then you just might be able to build a genuine connection and gain a user.

 What’s your favourite Ad? which didn’t seem like an Ad.